Scope magazine wasn’t always South Africa’s Playboy. Even though it was given a nice niche by the banning of Playboy and Hustler, it seemed to struggle with the intriguing question: ‘What Do Men Really Want?’
Once they got so desperate and misguided they even tried this:
These turned out to be not so much icons as aikonas (to gratefully steal a pun from Pieter-Dirk Uys). Sales plummeted . .
Then they hit on them at last! They had been staring at them all along:
Sales soared! In 1973 they could push their price up . . . to twenty cents! Never again would sweaty, fully-clothed, flat-chested models grace the cover of Scope Magazine!
aikona – isiZulu for ‘no way!’
failed cover – Charles Mason and Tank Rogers, winners of the 1967 Duzi Canoe Marathon!
The Restless Years – 1958 movie